Food & Beverage
2025Matcha Store — Premium Japanese Matcha
Ceremonial-grade matcha sourced from Uji, Kyoto with a clean, education-first shopping experience.
A modern matcha storefront with clear hero messaging, a curated product grid, educational sections (The Art of Matcha, Health Benefits), FAQ, and a contact block with email/phone/location.
Next.js 15
TypeScript
Tailwind CSS
shadcn/ui
Local Storage
Challenge
Balance premium storytelling and education with fast load times while keeping the shopping path simple and distraction-free.
Approach
- Discovery: Define narrative from hero → story → products → benefits → FAQ → contact
- Design: Large typography, image-first sections, and accessible CTAs (Explore Collection / Learn)
- Build: Next.js App Router, image optimization, lazy loading, caching
- Enhance: Benefits with scannable bullets (heart health, natural energy, mental clarity, immune support) and concise FAQ
Results
4 SKUs (Ceremonial, Culinary, Organic, Starter Kit)
Products
$28–$65
Price Range
Story + Benefits + FAQ
Education
Optimized images & caching
Performance
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